Find deals with Amazon's special Black Friday store

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Getting ready for Black Friday 2017? Me too! Check out my latest article on Amazon’s countdown to Black Friday and get the scoop on all the deals for 2017 here.

If all you want for Christmas is a good deal, Amazon has you covered.

The online retailer launched its Black Friday Deals Store earlier this week and will be running the special shop until Dec. 22.

New deals will be offered as often as every five minutes, according to Amazon, and everything from high-definition TVs to toys will be heavily discounted. Amazon says it will even be offering up to 20 Deals of the Day in one day.

Online shopping is only getting more popular

Online retailers ramping up their deals weeks before Black Friday is another testament to the growing popularity of online shopping.

Shoppers looking for more convenience and less chaos are clicking more, choosing online retailers over brick-and-mortar stores. And the holiday shopping season is no different.

The National Retail Federation forecasts that department stores and online sites will be the top places to shop this year, with 56.6 percent of consumers shopping at department stores and 56.5 percent shopping online. But that percentage of online shoppers is at its highest mark ever, up 6.8 percent from last year.

In its annual holiday forecast, the International Council of Shopping Centers even found that 59 percent of shoppers will spend at Amazon, the king of e-commerce.

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Online vs. brick-and-mortar: Consumers chime in

Brandon Gordon is a 28-year-old graduate student from Boston, and plans to do all of his Black Friday and Christmas shopping online this year. For him, online shopping is quick and cost efficient.

“I am a graduate student so I am always busy. Shopping online for Black Friday (and) Cyber Monday is more efficient,” Gordon says. “The reviews on Amazon help guide my purchases, resulting in higher giftee satisfaction. I get free shipping with Amazon Prime.”

Lauren Althaus, a 24-year-old living in Dallas, says she typically only shops online, not just for Black Friday but year-round.

“It’s more convenient, and I can find better deals and prices,” Althaus says. “Also, I travel a lot for the holidays, so when I shop online, I’m able to ship the gifts to my parents’ house so I don’t have to transport them.”

Still, some consumers prefer the traditional mall experience, braving the frenzied store lines and (at times, frightening) mall Santas.

“Most of the stuff that I buy is easy to get at the mall (rather) than online. For example, clothes, jewelry, gift cards,” says Steve Cardillo, 50, a resident of Englishtown, New Jersey.

Cardillo has never shopped online for Black Friday. “I don’t want to point-and-click for clothes or jewelry; I would rather feel it, touch it.”

Where will you be doing your holiday shopping this year? Tweet at me!

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